“In Organic We Trust” begins with a montage of produce and organic processed foods. Kip Pastor, the film’s writer and director, then takes the viewer on an organic journey, exploring the truth behind organic food.
Peppered with interesting statistics, such as 73 percent of Americans eat at least some organic food, “Trust” is interesting as well as fun.
Even working in organic foods for as long as I have, I can attest to how confusing some aspects can be, and Pastor does a terrific job of laying out the specifics to what is required to become certified, what the value of organic certification is, and the philosophies that motivate organic farmers.
From government regulations and the disinterest of the USDA to communicate with the public to the corporate organic movement (organics have become profitable and big ag wants in), what could have been just a dry presentation of facts – did you know that to be certified, a farm is required to have a three year transition? – becomes personal and intriguing as the filmmaker tells the story of many organic farmers and farms including such stars as Full Belly Farm, Knoll Farms, and Sierra Orchards.
The world of organic foods is complex, something Pastor discovered as he explored the motivations behind those organic cookies on the shelf, but by the end of the film, both he and the audience have rediscovered the importance of an industry that’s less than one percent of total agriculture.
By embracing the philosophies behind organics, as well as supporting movements like Slow Food USA, local food, farmers markets, and urban farming, we as consumers are staying in control of what we put in our bodies as well as contributing to a more sustainable future. Pastor learns that organics is much more than pesticide-free food. It also means cleaner water, more efficient use of energy, and a healthier climate. By becoming educated about what he eats and not just blindly trusting a word, his understanding becomes just as well rounded as his meals.